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Current conversations about sexuality tend to focus on sexual wellness and self-care. There’s also a feminist thread in conversations discussing sexuality from an equality stance. For example, the term "orgasm gap" was coined to describe the disparity between the sexes in orgasms experienced. You might consider these trends when brainstorming your business branding. However, as generations continue to redefine what sex means to them, the branding options continue to change. With the rise in sextech start-ups, conversations may shift to focus on forward-thinking, tech-savvy solutions to pleasure.

"For less than $20," Kent says, "you can experiment with the mutual fun of a vibrating cock ring" that provides clitoral and testicular stimulation. As with many products, there’s a learning curve — as I found out when I first started shopping for sex accessories. And, for some older adults who may have issues gripping a toy, is it ergonomic? One of the best perks of my job as a cheap sex toys and relationships writer is the truly endless number of sex toys I get to review.

It includes the labia majora, labia minora, the urethra, and the clitoris. The internal structures of the clitoris extend down to either side of the vagina, which is where you’ll find the G-spot—the area stimulated by toys that curve toward the front of your body. Strap ons are a versatile addition to any sexual repertoire, offering the possibility of penetrative sex regardless of gender.

At Forbes Vetted, we’ve researched, written and published roundups on dozens of wellness and self-care topics. A media buy refers to the purchasing of advertising from a media company like a newspaper, magazine, blog, website, or television network. There’s the big fish, like a commercial during the Super Bowl, the cost of which is estimated to be one million dollars for five seconds. Instead, smaller, more targeted buys will be in your business’ price range and reach a more specific audience.

Sex toys are used by certain people with impairments or limited mobility to masturbate, have sex, or engage in sexual activities or postures that may be difficult or not feasible for them. And don’t limit yourself to only considering toys marketed as couples’ toys. As Engle says, "Any toy can be used as a couples toy," so it may be helpful to expand beyond the mindset of products that put an emphasis on use during penetration only. Or perhaps you might want to start out with something as simple as a massage oil candle rather than motorized toys. Ultimately, of course, communication is key to figuring out what you’re both comfortable with—and the type of products that you’ll each derive the most pleasure from.